A Powerful Christmas Advertisement

Sainsbury's, the British online grocer released a poignant Christmas advertisement this year in partnership with The Royal British Legion.

The ad tells of the unofficial "truce" that took place between troops on Christmas Eve 1914 during WWI.

Joe Laconte, Associate Professor of History at King's College, reflects on the history and meaning of this event in the Huffington Post this week.

This is just one example of the positive content brands have the power to produce. We hope to see more of this honest, compelling storytelling and encourage you to watch the ad this Christmas and learn about this act of goodwill and humanity that took place on this day 100 years ago.

Watch the Ad HERE